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Test explanations

Why am I doing this?

I'm a firm believer in Lean UX and and am utilizing the "Button to nowhere" technique pioneered by UX Design pioneer Jeff Gothelf while working at Paypal. This allows me to evaluate demand for new features in an efficient way. I will be monitoring the analytics of this page closely and will create a detailed page if the testing results warrant it.

I don't waste my time creating features no one uses. I won't waste your business's time creating features no one uses.

If you're interested in more details I highly recommend reading his book "Lean UX".

Read more about the Button to Nowhere here:

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Joel Lipton 2020